On the 21st November 2012, TGIF Malaysia celebrated its 50th anniversary. All the restaurant chain that falls under the company umbrella are offering 50% discount off the menu price.
The beauty stroke about this promotion was that it was only advertized on their facebook fan page and their corporate site. In fact, restaurants did not even put up any form of banner or printed materials regarding the promotion. Some might think that why not promote the occasion through main stream media? This no doubt would attract more customers.
What the company did was that they have made the fans who followed TGIF feel special and exclusive. This only cements customer loyalty and attracts more followers so that they will not miss out for any future events. Furthermore, good deals such as this one would no doubt travel far through word and mouth.
I visited TGIF at 6pm and I was told that I have to wait for 10 minutes for a table. Yes! The night was that busy. By 7 pm, the waiting line has swelled to at least 30 people. I dare to say, that night was a roaring success for TGIF with minimal marketing expenditure.
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