A Thought on Lance Amstrong Interview

Lance Armstrong the former winner of seven times tour de France had admitted to taking drugs on the interview with Oprah Winfrey. This individual literally went from hero to zero within 24 hours. I fully understand the outrage and disappointment. In fact, I got even suck into reading his book -- It's Not About the Bike.I was touch by his struggled against cancer and it has been inspiring. It came to me as a surprise that he admitted for taking drugs. Through the book, he has been a strong advocate of against taking any performance enhancement drugs.

I do not follow any cycling sports nor his career in any way. All I knew he was someone who beat cancer and went on to dominate an era of sports. With the recent confessions, he has lost his winning results, his sponsorships and his legion of fans. The question now for him is, what next?

Apologize. Besides just being coming clean with his actions, he would need to spent the rest of life apologizing to the world. If I am were him, he has to wear the badge of shame and reach out to the younger generation about the danger of drugs. Spent time at hospitals talking to cancer patient on how he has messed up and wanting to make a change. I understand the whole wold refuses to forgive Lance Armstrong, but I also willing to see the fact that he has done a lot for the cancer community. He still has an able healthy body, for many that's already a blessing. Lance should use that to reach out and touch everyone's heart that he is indeed sorry. Could this also be a potential reality TV series?

During the interview with Oprah, Lance has mentioned that he want to compete again. I do not think that is something that he should pursue in both short and medium term. This is not what he should be doing as his brand is in tatters. Whether he wins or loses, it is still a lost to him as a brand. Why? There are lack of trust.

Speaking of brand. The brand of Lance Armstrong will never be the same again. Nonetheless, it still catches attention for both right and wrong reasons. From now, his brand should be someone who is fighting an uphill battle to gain trust, to come clean and to live an honest life. This brand may not come with wealth and fame, but it will still reaches the hearts of many for doing what is right. If Lance Amstrong can play his cards right, his brand can be bigger and more relevant than just cancer survivor and former touch de France champion.

If he is sincere about turning a new leaf and willing to reach out to the masses face to face about how he was driven by greed; I am willing to stand inline to support him.